Why did we start SportYouUp?

At Sportbiz (probably better known as Li-Ning Denmark), we have worked with several new brands over the years. First Li-Ning, then Flypower and now also Hundred. Each time we have felt how challenging it can be for a new brand to gain a foothold in an already established market. SportYouUp was therefore created based on our desire to help new brands, or slightly lesser-known brands, break the ice just as we have helped Li-Ning. Our existing platform could not accommodate more brands, and it was therefore necessary to create a new one.

The need for a new platform

With our new platform SportYouUp we want to create a place where we are not tied to just one brand. We want to be able to handle multiple brands, multiple sports from new exciting suppliers. Our platform must therefore be flexible and ready to do this.

With the new platform, we used the obvious opportunity to simultaneously modernize our expression and create a new, better-looking and more user-friendly webshop. With SportYouUp, we therefore not only present a wider selection of sports and products, but also a technical and visual upgrade.

Our goals and direction

The goal of SportYouUp is to offer our customers a unique range of products and services wrapped in our well-known good service - combined, an experience that cannot be found anywhere else - thus unique. Our starting point is racket sports with badminton at the center, but we are open to presenting new brands within other sports, as long as we believe the brand is a relevant alternative. In addition, we also want to offer products that cross our sports.

It's not just about rackets, shoes or clothes, but also about accessories that support the sports experience.

In short, we are working to create a platform with: A unique range of cool alternative brands, products and services wrapped in good service .

The future with SportYouUp

SportYouUp is intended as a place in development. We have now laid the foundation, but we are constantly looking at new opportunities to expand, develop and improve. Our goal is for SportYouUp to continue to surprise and pamper our customers with new products and services, while helping new brands establish themselves.

– Director Jakob Andersson